Most email marketing job listings in India describe the role as "send bulk emails and track open rates." That description undersells the work and attracts the wrong candidates — people who think email marketing is a volume game where you blast the same message to a lakh contacts and wait for results.

Real email marketing is a combination of writing, data reading, audience segmentation, and continuous testing. The person who is good at it understands why one subject line gets a 28 percent open rate while another gets 11 percent. They know that sending the right email to the wrong segment is as damaging as sending the wrong email entirely. And they use the data from every campaign to make the next one sharper.

This is the kind of email marketing role we are hiring for — and it is fully work from home.

About the Role

We manage email marketing campaigns for D2C brands, SaaS companies, and e-commerce businesses across India. Our work from home email marketing executives plan, write, build, and analyse campaigns from end to end — from audience segmentation to post-send performance reporting. You are not just pressing a send button. You are managing a communication channel that directly drives revenue for our clients.

What You Will Do

• Plan monthly email calendars in coordination with the content and brand team — promotional campaigns, product launches, re-engagement series, and transactional sequences
• Write email copy — subject lines, preview text, body content, and CTAs — for different audience segments and campaign objectives
• Build email templates in tools like Mailchimp, Klaviyo, or Sendinblue using drag-and-drop editors — no coding required
• Segment the subscriber list based on purchase history, engagement level, location, and behaviour tags before each send
• Run A/B tests on subject lines, send times, and CTAs — document results and apply learnings to the next campaign
• Analyse post-campaign metrics — open rate, click rate, unsubscribe rate, revenue attributed — and prepare a weekly performance report
• Maintain list hygiene — remove inactive subscribers, manage bounces, and ensure compliance with email sending best practices

Who Is the Right Fit

• Someone who reads marketing emails with a critical eye — noticing what works and what does not
• A person who writes clearly and concisely — email copy that is long or vague loses readers in the first three seconds
• Detail-oriented enough to check that every link in a campaign works before hitting send — a broken link in a promotional email to 50,000 people cannot be recalled
• Comfortable with data — you do not need to be an analyst, but you must be able to read a campaign report and draw a conclusion from it
• Curious about what drives people to open an email, click a link, or buy a product after reading a message

Qualifications

• Any graduate — MBA in marketing is a plus but not required
• 0 to 2 years of experience — freshers with a genuine interest in digital marketing are welcome
• Familiarity with any email marketing tool — Mailchimp, Mailchimp, Klaviyo, Zoho Campaigns, or similar
• Google Digital Marketing certification or any email marketing course is an advantage
• Basic Excel or Google Sheets for campaign reporting

Work Setup

100 percent work from home. A laptop with stable internet of at least 10 Mbps. Standard working hours: Monday to Saturday, 9 AM to 6 PM. Some campaign send schedules may require early morning or weekend sends — communicated at least 48 hours in advance with compensatory time off.

Salary

Monthly salary: ₹18,000 to ₹28,000 based on experience level and tool proficiency assessment during onboarding. Performance bonus tied to campaign open rate and click rate benchmarks — paid quarterly. Freshers with strong writing ability and basic tool knowledge typically start at ₹18,000 to ₹22,000 and reach ₹26,000 to ₹30,000 within 12 months. Internet reimbursement of ₹500 per month. PF and ESI as per statutory norms.