Job Summary

Startup Inno is seeking a highly skilled and creative Remote Content Strategist fluent in both German and English to lead and execute impactful B2B content initiatives. This role is ideal for a strategic thinker who can translate complex business concepts into compelling content that drives engagement, brand authority, and lead generation across international markets. You will collaborate with cross-functional teams to develop content strategies aligned with business objectives and tailored to diverse audiences in the DACH and global regions.

Key Responsibilities

• Develop and implement comprehensive B2B content strategies for German- and English-speaking markets.
• Create high-quality content including whitepapers, case studies, blogs, website copy, email campaigns, and social media assets.
• Conduct audience research and competitor analysis to inform content direction and positioning.
• Collaborate with marketing, sales, and product teams to align content with customer journeys and business goals.
• Optimize content for SEO and digital performance, ensuring maximum reach and engagement.
• Manage editorial calendars and ensure timely delivery of all content initiatives.
• Analyze content performance metrics and continuously refine strategies based on data insights.
• Maintain brand voice consistency across all communication channels.

Required Skills and Qualifications

• Fluency in both German and English (written and verbal) is mandatory.
• Strong understanding of B2B marketing principles and content lifecycle.
• Exceptional writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content optimization tools.
• Experience with content management systems (CMS) and marketing automation platforms.
• Ability to manage multiple projects and deadlines in a remote environment.
• Strong analytical mindset with experience using tools like Google Analytics or similar.

Experience

• Minimum 3–6 years of experience in content strategy, content marketing, or related roles.
• Proven track record in B2B content creation, preferably targeting international or DACH markets.
• Experience working in remote or distributed teams is highly desirable.
• Background in industries such as SaaS, technology, or consulting is a plus.

Working Hours

• Fully remote position with flexible working hours.
• Availability to overlap with European business hours (CET) is preferred.

Knowledge, Skills, and Abilities

• Deep understanding of buyer personas and B2B customer journeys.
• Strong research and critical thinking abilities.
• Excellent communication and collaboration skills.
• Ability to adapt tone and messaging for different cultural and regional audiences.
• High level of organization and attention to detail.
• Self-motivated with the ability to work independently in a remote setup.

Benefits

• Competitive salary package with performance-based incentives.
• Flexible remote work environment.
• Opportunities for professional growth and skill development.
• Access to global projects and international exposure.
• Supportive and collaborative team culture.
• Work-life balance with flexible scheduling.

Why Join Startup Inno

At Startup Inno, we foster innovation, creativity, and a results-driven mindset. You will be part of a forward-thinking organization that values your ideas and empowers you to make a real impact. This is a unique opportunity to work on global B2B strategies, expand your expertise across markets, and grow within a dynamic and inclusive environment.

How to Apply

Interested candidates are invited to submit their updated resume along with a portfolio of writing samples (German and English) showcasing B2B content work. Please include a brief cover letter explaining your experience and suitability for the role.