Job Summary

Startup Inno is seeking a results-driven and detail-oriented SEO Content Writer specializing in B2B fintech to support our growing content marketing initiatives. This freelance role is ideal for a writer who understands complex financial technology topics and can translate them into high-quality, search-optimized content that drives qualified traffic and leads. You will collaborate with marketing, product, and SEO teams to produce authoritative content tailored to the Singapore and global B2B markets.

Key Responsibilities

• Research, write, and edit high-quality SEO-optimized articles, landing pages, and thought leadership pieces focused on B2B fintech topics.

• Conduct keyword research and implement on-page SEO best practices to improve organic rankings.

• Translate complex financial and technical concepts into clear, engaging, and conversion-focused content.

• Align content with buyer personas, funnel stages, and marketing objectives.

• Optimize existing content for improved performance and search visibility.

• Collaborate with designers, marketers, and subject matter experts to maintain content accuracy and brand voice.

• Monitor content performance metrics and recommend improvements based on data insights.

• Ensure all content adheres to regulatory and compliance considerations relevant to fintech.

Required Skills and Qualifications

• Proven expertise in SEO content writing for B2B audiences.

• Strong understanding of fintech, payments, banking, SaaS, or related financial domains.

• Solid knowledge of keyword research tools and SEO best practices.

• Exceptional English writing, editing, and proofreading skills.

• Ability to write both long-form thought leadership and conversion-focused marketing copy.

• Familiarity with CMS platforms such as WordPress or similar.

• Strong research and analytical capabilities.

• Ability to meet deadlines in a fast-paced freelance environment.

Experience

• Minimum 2–4 years of professional content writing experience, preferably in B2B fintech or financial services.

• Demonstrated portfolio of SEO-driven content that has achieved measurable results.

• Experience writing for Singapore or APAC markets is highly preferred.

• Prior freelance or remote collaboration experience is an advantage.

Working Hours

This is a freelance, project-based role with flexible working hours. Candidates should be able to accommodate occasional collaboration during Singapore business hours when required.

Knowledge, Skills and Abilities

• Deep understanding of search intent and content funnel strategy.

• Ability to balance technical accuracy with marketing effectiveness.

• Strong time management and self-organization skills.

• High attention to detail and commitment to content quality.

• Adaptability to evolving SEO trends and fintech developments.

• Professional communication skills for remote collaboration.

Benefits

• Competitive freelance rates aligned with market standards.

• Flexible remote work arrangement.

• Opportunity to build expertise in the fast-growing fintech sector.

• Exposure to international B2B audiences and campaigns.

• Potential for long-term collaboration based on performance.

Why Join

At Startup Inno, you will work with an innovative team at the intersection of finance and technology. This role offers meaningful ownership of content initiatives, the freedom of freelance flexibility, and the opportunity to contribute to high-impact B2B growth strategies in a rapidly evolving industry.

How to Apply

Interested candidates should submit:

• An updated resume or professional profile

• A portfolio of relevant B2B fintech or SEO writing samples

• Your freelance rate (per word or per project)

• Availability and typical turnaround time

Qualified applicants will be contacted for the next steps in the selection process.