Social Media Lead - Remote Luxury Brand Strategy

Location

Malacca

Job Type

FULL_TIME

Experience

Skilled work

Job Description

Job Summary

Global MNC Tech is seeking a highly creative and strategic Social Media Lead to manage and elevate the digital presence of our luxury brand portfolio. This role is ideal for a results-driven professional with a passion for storytelling, brand building, and digital engagement. As the Social Media Lead, you will develop and execute innovative social media strategies that reflect the exclusivity, elegance, and high standards of our luxury brands while driving engagement, awareness, and conversions globally. This is a fully remote position offering the flexibility to work from anywhere while collaborating with cross-functional teams worldwide.


Key Responsibilities

  • Develop, implement, and manage comprehensive social media strategies aligned with luxury brand objectives and global campaigns.

  • Lead content creation and curation, ensuring a cohesive brand voice across platforms (Instagram, TikTok, LinkedIn, YouTube, Pinterest, and emerging channels).

  • Monitor social media trends, competitor activity, and audience insights to identify growth opportunities.

  • Manage paid social campaigns to optimize reach, engagement, and ROI.

  • Collaborate with marketing, PR, creative, and product teams to ensure brand consistency across digital channels.

  • Analyze social media performance metrics, generate insights, and provide recommendations to optimize strategy.

  • Build and maintain relationships with influencers, brand ambassadors, and media partners relevant to luxury markets.

  • Ensure all social media activities comply with brand guidelines, legal requirements, and industry best practices.


Required Skills and Qualifications

  • Bachelors degree in Marketing, Communications, Digital Media, or related field.

  • Proven track record of managing social media for luxury or high-end lifestyle brands.

  • Deep understanding of social media algorithms, trends, analytics, and paid advertising strategies.

  • Strong creative skills, with the ability to conceptualize high-quality visual and written content.

  • Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Later, Buffer) and analytics platforms.

  • Excellent communication, storytelling, and presentation skills.

  • Strong organizational skills and ability to manage multiple projects in a fast-paced environment.


Experience

  • 5+ years of experience in social media management, preferably within luxury, fashion, or premium lifestyle sectors.

  • Demonstrable experience in creating and executing social media campaigns that drive engagement and brand loyalty.

  • Experience leading remote or cross-functional teams is highly desirable.


Working Hours

  • Full-time, remote position with flexible working hours.

  • Must be available for global team meetings across multiple time zones when required.


Knowledge, Skills, and Abilities

  • Exceptional understanding of luxury brand positioning and storytelling.

  • Ability to analyze metrics and translate data into actionable strategy.

  • Creative problem-solving and innovative thinking to deliver unique campaigns.

  • High level of digital literacy and familiarity with emerging social platforms.

  • Strong collaboration and interpersonal skills to work effectively with international teams.


Benefits

  • Competitive salary with performance-based incentives.

  • Flexible remote working environment with global team collaboration.

  • Access to cutting-edge digital tools and marketing platforms.

  • Professional development opportunities, including training and mentorship programs.

  • Wellness programs and comprehensive healthcare coverage.


Why Join Global MNC Tech

At Global MNC Tech, we empower ambitious professionals to thrive in a global, fast-paced environment. You will work with world-class luxury brands, shape innovative digital strategies, and make a tangible impact on brand growth. Join a company that values creativity, collaboration, and excellence while offering unparalleled flexibility and growth opportunities.


How to Apply

Interested candidates should submit the following:

  • Updated resume/CV highlighting relevant social media and luxury brand experience.

  • Portfolio of past social media campaigns or work samples.

  • Cover letter detailing your strategic approach to luxury brand social media.

Please send your application to us with the subject line: Social Media Lead – Remote Luxury Brand Strategy. Only shortlisted candidates will be contacted for the next stage.

Additional Details

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