Johannesburg
FULL_TIME
Skilled work
Global MNC Tech is seeking a highly motivated and results-driven Digital PR Specialist – Remote Outreach & Backlinks to strengthen our online presence and authority across global markets. This role is ideal for a strategic digital marketing professional who is passionate about building high-quality backlinks, securing media placements, and executing data-driven outreach campaigns.
As a Digital PR Specialist, you will be responsible for developing and managing digital PR strategies that improve brand visibility, domain authority, and organic search performance. You will collaborate closely with SEO, content, and marketing teams to design compelling outreach campaigns that attract journalists, bloggers, publishers, and influencers worldwide.
Develop and implement digital PR and link-building strategies aligned with SEO and brand objectives.
Identify and research high-authority websites, journalists, bloggers, and media outlets for outreach opportunities.
Create and execute personalized email outreach campaigns to secure backlinks, guest posts, and media mentions.
Build and maintain strong relationships with publishers, editors, influencers, and industry partners.
Collaborate with content writers to pitch data-driven stories, press releases, and thought leadership content.
Monitor backlink profiles, track campaign performance, and generate detailed reports.
Analyze competitors backlink strategies and identify new growth opportunities.
Ensure all outreach practices comply with Googles guidelines and ethical SEO standards.
Stay updated on digital PR trends, SEO algorithm changes, and outreach tools.
Strong understanding of SEO principles, especially off-page SEO and link-building.
Excellent written and verbal communication skills in English.
Proven ability to craft compelling outreach emails and PR pitches.
Experience with tools such as Ahrefs, SEMrush, Moz, BuzzStream, Pitchbox, or similar.
Strong research and analytical skills to identify relevant link opportunities.
Ability to manage multiple campaigns and meet deadlines independently.
Familiarity with content marketing and digital storytelling.
2+ years of experience in Digital PR, SEO outreach, link-building, or related digital marketing roles.
Demonstrated success in acquiring high-quality backlinks from reputable domains.
Experience working with international clients or global markets is a plus.
Fully remote role with flexible working hours.
Standard availability aligned with global business operations (overlap with US/EU time zones preferred).
Results-focused environment rather than strict clock-in/clock-out.
In-depth knowledge of digital PR strategies and SEO best practices.
Ability to analyze data, interpret metrics, and optimize outreach performance.
Strong negotiation and relationship-building skills.
Creative mindset with the ability to generate newsworthy ideas.
High attention to detail and strong organizational skills.
Self-motivated, proactive, and comfortable working in a remote team environment.
Competitive salary based on experience and performance.
100% remote work with location independence.
Flexible schedule and healthy work-life balance.
Opportunities for professional growth and career advancement.
Access to global clients and international projects.
Performance-based bonuses and incentives.
Supportive and collaborative team culture.
At Global MNC Tech, we believe in innovation, collaboration, and continuous learning. You will be part of a fast-growing global organization that values creativity, performance, and impact. This role offers the opportunity to work on high-profile digital campaigns, sharpen your SEO and PR expertise, and grow your career in a dynamic, future-focused environment.
We empower our employees with the tools, trust, and flexibility they need to thrive—remember, your success is our success.
Interested candidates should submit their updated CV/resume along with a brief cover letter highlighting their digital PR and outreach experience.
Please include examples of successful link-building or media placement campaigns you have managed. Shortlisted candidates will be contacted for a virtual interview.
Join Global MNC Tech and help shape the digital reputation of global brands through powerful online outreach and PR strategies.