Job Summary

Startup Inno is seeking an experienced and visionary Fractional Chief Marketing Officer (CMO) to partner with fast-growing technology startups and scale their marketing strategy from early traction to sustainable growth. This is a remote, high-impact leadership role designed for a senior marketing professional who thrives in dynamic environments and enjoys working with founders, product leaders, and cross-functional teams.

As a Fractional CMO, you will act as a strategic advisor and hands-on leader, responsible for building and executing data-driven marketing strategies, optimizing go-to-market plans, strengthening brand positioning, and driving revenue growth. You will work with multiple startups at different growth stages, bringing structure, clarity, and execution excellence to their marketing functions.

Key Responsibilities

• Develop and own end-to-end marketing strategies aligned with business and growth objectives.

• Partner closely with founders, CEOs, and leadership teams to define go-to-market plans.

• Build and refine brand positioning, messaging, and value propositions.

• Lead demand generation initiatives across digital channels (SEO, content, paid media, social, email).

• Design and optimize customer acquisition, retention, and lifecycle strategies.

• Establish KPIs, dashboards, and performance metrics to track ROI and growth.

• Guide product marketing, including launches, pricing, and competitive positioning.

• Oversee and mentor internal marketing teams, freelancers, and agencies.

• Manage marketing budgets and ensure cost-effective allocation of resources.

• Conduct market research and customer insights to inform strategic decisions.

Required Skills and Qualifications

• Proven expertise in B2B and/or B2C technology marketing.

• Strong strategic thinking with hands-on execution capability.

• Excellent leadership, communication, and stakeholder management skills.

• Deep understanding of digital marketing ecosystems and growth frameworks.

• Experience in SaaS, fintech, AI, or emerging tech sectors is highly desirable.

• Ability to work with data, analytics tools, and CRM platforms.

• Strong storytelling, branding, and positioning skills.

• Comfortable working in fast-paced, ambiguous startup environments.

Experience

• 8+ years of progressive experience in marketing leadership roles.

• Previous experience as a CMO, Head of Marketing, Growth Lead, or similar role.

• Demonstrated success scaling startups or high-growth companies.

• Experience working in a fractional, consulting, or advisory capacity is a plus.

Working Hours

• Fully remote and flexible working hours.

• Part-time / fractional engagement (typically 10–25 hours per week per client).

• Availability for key stakeholder meetings across global time zones.

Knowledge, Skills and Abilities

• Strong business acumen and commercial mindset.

• Ability to translate complex technical products into compelling market narratives.

• High level of autonomy, ownership, and accountability.

• Excellent problem-solving and decision-making skills.

• Skilled in stakeholder alignment and executive-level communication.

• Ability to prioritize effectively across multiple projects and clients.

Benefits

• Competitive fractional compensation with long-term partnership opportunities.

• Fully remote work with global startup exposure.

• Opportunity to shape and influence multiple innovative tech companies.

• Flexible schedule with strong work-life balance.

• Access to a network of founders, investors, and startup leaders.

• Potential equity or performance-based incentives with selected clients.

Why Join Startup Inno?

At Startup Inno, we specialize in empowering early and growth-stage startups to achieve market leadership. As a Fractional CMO, you will be at the center of innovation—helping founders turn bold ideas into scalable businesses. This role offers unmatched variety, strategic influence, and the opportunity to leave a measurable impact across multiple companies without the limitations of a traditional full-time role.

You will join a forward-thinking ecosystem that values expertise, autonomy, and real-world results.

How to Apply

Interested candidates should submit their updated resume along with a brief cover letter highlighting their experience in startup marketing and strategic leadership. Please include examples of growth initiatives or companies you have helped scale.