Job Summary

Startup Inno is seeking an experienced and visionary Fractional Chief Marketing Officer (CMO) to lead and execute high-impact marketing strategies for our portfolio of innovative tech startups. This is a remote role, perfect for a dynamic marketing leader who thrives in fast-paced, entrepreneurial environments and excels at driving growth, brand awareness, and customer engagement. The Fractional CMO will collaborate with founders, product teams, and sales to craft and implement data-driven marketing strategies while optimizing resources for maximum ROI.

Key Responsibilities

• Develop and implement marketing strategies aligned with company objectives, growth targets, and market positioning.

• Oversee brand development, messaging, and positioning across multiple channels.

• Lead marketing initiatives including digital marketing, content marketing, social media, PR, and events.

• Analyze market trends, competitive landscape, and customer insights to inform strategic decisions.

• Establish key performance indicators (KPIs) and track campaign effectiveness to optimize ROI.

• Mentor and guide internal teams and external marketing resources to maximize impact.

• Collaborate closely with founders and executive teams to align marketing strategies with business objectives.

• Manage budgets efficiently to achieve high-impact results within resource constraints.

• Drive lead generation, customer acquisition, and retention strategies through innovative campaigns.

Required Skills and Qualifications

• Proven track record as a CMO, marketing leader, or senior marketing strategist in the tech or startup ecosystem.

• Deep understanding of digital marketing, growth marketing, brand strategy, and demand generation.

• Strong analytical skills and proficiency with marketing analytics tools and platforms.

• Exceptional leadership, communication, and presentation skills.

• Ability to thrive in a fast-paced, entrepreneurial environment and make data-driven decisions.

• Expertise in managing remote teams and coordinating cross-functional initiatives.

• Strategic thinker with a hands-on approach to problem-solving and campaign execution.

Experience

• Minimum 8–12 years of progressive experience in marketing leadership roles.

• Previous experience working with tech startups or high-growth companies preferred.

• Demonstrated experience scaling marketing functions with measurable growth outcomes.

• Experience managing fractional or consultancy-based marketing engagements is a plus.

Working Hours

• Flexible remote work schedule.

• Expected to dedicate approximately 20–30 hours per week, with the ability to adjust based on strategic priorities and project timelines.

• Some meetings may align with startup teams time zones; occasional evening or early morning calls may be required.

Knowledge, Skills, and Abilities

• Strong strategic planning and execution skills.

• Advanced knowledge of marketing automation, CRM systems, analytics, and campaign optimization.

• Ability to translate complex data into actionable marketing insights.

• Creativity and innovation in problem-solving and campaign ideation.

• High emotional intelligence and aptitude for building collaborative relationships.

• Ability to adapt quickly to changing business needs and market conditions.

Benefits

• Fully remote role with flexible working arrangements.

• Opportunity to influence and shape marketing strategies for multiple innovative tech startups.

• Exposure to high-growth, entrepreneurial environments and cutting-edge technologies.

• Competitive fractional compensation with performance-based incentives.

• Networking opportunities with founders, investors, and industry leaders.

Why Join Startup Inno

Startup Inno is at the forefront of innovation, empowering tech startups to scale their businesses through strategic guidance and operational support. As our Fractional CMO, you will have the opportunity to shape marketing strategies that directly impact growth and success across our portfolio. Join a collaborative, forward-thinking team that values creativity, autonomy, and measurable results.

How to Apply

Interested candidates are invited to submit their resume and a compelling cover letter highlighting relevant experience and strategic marketing achievements. Please include specific examples of past growth initiatives and outcomes. Applications can be submitted via email to us with the subject line: Fractional CMO Application – [Your Name].