Job Summary

Startup Inno is seeking a dynamic and strategic Remote Product Marketing Manager with specialized experience in the MedTech industry. This role is designed for a results-driven marketing professional who thrives in a fast-paced, innovation-focused environment. You will lead the development and execution of product marketing strategies that drive awareness, adoption, and revenue growth for our MedTech solutions. The ideal candidate is both analytical and creative, with a deep understanding of healthcare technology markets, regulatory considerations, and customer needs.

Key Responsibilities

• Develop and implement comprehensive product marketing strategies for MedTech products, aligned with company objectives and market trends.

• Conduct market research to identify target segments, competitive positioning, and opportunities for growth.

• Collaborate with cross-functional teams including Product Management, Sales, and Customer Success to ensure product messaging is consistent and compelling.

• Craft and deliver clear, persuasive marketing collateral, including presentations, brochures, case studies, and digital content.

• Support product launches with go-to-market plans, promotional campaigns, and sales enablement tools.

• Monitor product performance and market feedback, analyzing metrics to refine marketing initiatives.

• Build strong relationships with industry stakeholders, including healthcare providers, key opinion leaders, and regulatory bodies.

• Maintain up-to-date knowledge of MedTech regulations, compliance requirements, and industry trends.

Required Skills and Qualifications

• Bachelors degree in Marketing, Business Administration, Life Sciences, or a related field; MBA preferred.

• Proven experience in product marketing within the MedTech, healthcare technology, or medical device sector.

• Strong knowledge of healthcare market dynamics, MedTech regulations, and medical device commercialization.

• Exceptional written and verbal communication skills with the ability to simplify complex technical concepts.

• Experience in digital marketing, content creation, and demand generation strategies.

• Analytical mindset with proficiency in market research, competitive analysis, and campaign performance tracking.

• Ability to work independently in a remote setting while managing multiple projects and deadlines.

Experience

• Minimum 5 years of experience in product marketing, with at least 2 years focused on MedTech or healthcare products.

• Demonstrated success in launching MedTech products or driving adoption in regulated markets.

• Experience collaborating with cross-functional teams in a dynamic, fast-growing startup environment is highly desirable.

Working Hours

• Full-time, remote position.

• Flexible working hours with occasional requirement to align with team or global partner schedules.

Knowledge, Skills, and Abilities

• Strong strategic thinking and problem-solving skills.

• Ability to translate complex technical and clinical information into customer-focused messaging.

• Excellent project management skills, with the ability to prioritize and execute tasks efficiently.

• High emotional intelligence and ability to work collaboratively with diverse teams.

• Proficiency in marketing tools, CRM systems, and analytics platforms.

Benefits

• Competitive salary with performance-based incentives.

• Flexible remote work environment with support for home office setup.

• Professional development opportunities and access to industry conferences.

• Comprehensive health benefits and wellness programs.

• Opportunity to contribute to groundbreaking MedTech innovations impacting global healthcare.

Why Join Startup Inno?

At Startup Inno, we are committed to transforming healthcare through innovative MedTech solutions. You will join a passionate, collaborative, and forward-thinking team that values creativity, autonomy, and impact. As a Product Marketing Manager, you will play a key role in shaping the future of our products and their adoption in healthcare markets worldwide.

How to Apply

Interested candidates are invited to submit their resume and a tailored cover letter highlighting relevant MedTech marketing experience to us. Please include Remote Product Marketing Manager – MedTech Specialist in the subject line. Applications will be reviewed on a rolling basis.