Job Summary

Global MNC Tech, a leading multinational technology company, is seeking a Digital Marketing Lead – TikTok & Social Commerce to join our dynamic remote team. This role is designed for a strategic and creative digital marketer who thrives in fast-paced, data-driven environments. The successful candidate will lead our TikTok and social commerce initiatives, driving brand awareness, engagement, and revenue growth across key digital platforms. You will work closely with cross-functional teams including product, content, and analytics to develop innovative campaigns that resonate with our audience globally.

Key Responsibilities

• Develop and execute comprehensive TikTok and social commerce marketing strategies to drive engagement, followers, and sales.

• Plan, manage, and optimize paid and organic campaigns across TikTok, Instagram Shopping, and other emerging social commerce platforms.

• Collaborate with creative teams to produce engaging, high-performing video and multimedia content tailored to platform-specific audiences.

• Analyze performance metrics and provide actionable insights to continuously improve campaign effectiveness.

• Lead influencer partnerships, community engagement, and user-generated content initiatives to amplify brand presence.

• Monitor industry trends, competitor activities, and emerging social commerce tools to maintain a competitive edge.

• Manage budgets, timelines, and campaign KPIs to ensure projects are delivered efficiently and effectively.

• Mentor and guide junior marketing team members on best practices for social commerce and platform optimization.

Required Skills and Qualifications

• Bachelors degree in Marketing, Business, Communications, or a related field.

• Deep understanding of social media marketing, specifically TikTok, Instagram Shopping, and social commerce trends.

• Strong analytical skills with experience using social media analytics and reporting tools (e.g., TikTok Analytics, Google Analytics, Sprout Social).

• Proven ability to develop and execute creative campaigns that drive measurable business outcomes.

• Excellent written and verbal communication skills in English; additional languages are a plus.

• Strong project management skills and ability to work independently in a remote environment.

• Knowledge of influencer marketing, content creation, and digital advertising best practices.

Experience

• Minimum of 5 years of experience in digital marketing with at least 2 years focused on social commerce or TikTok marketing.

• Demonstrated track record of successful social media campaigns that increased engagement, conversions, and revenue.

• Experience managing cross-functional teams and collaborating with creative, analytics, and product departments.

Working Hours

• Remote and flexible working hours.

• Occasional meetings may align with global time zones (primarily GMT/EST/APAC overlap).

Knowledge, Skills, and Abilities

• Strategic thinking with a strong creative vision.

• Proficiency in social media management and digital advertising tools.

• Strong data-driven mindset with the ability to translate insights into actionable marketing strategies.

• Ability to thrive in a fast-paced, results-oriented, and innovative environment.

• High adaptability to emerging platforms, trends, and social commerce technologies.

Benefits

• Competitive salary with performance-based bonuses.

• Flexible remote working and work-life balance initiatives.

• Health, dental, and vision insurance coverage.

• Professional development opportunities including training, certifications, and industry conferences.

• Access to cutting-edge marketing tools and technology.

• Collaborative and inclusive global work culture.

Why Join Global MNC Tech

Joining Global MNC Tech means being part of a forward-thinking multinational company that values innovation, creativity, and growth. You will have the opportunity to shape the future of social commerce marketing, work with talented teams worldwide, and make a tangible impact on global campaigns. Your ideas will be valued, your skills challenged, and your career growth supported every step of the way.

How to Apply

Interested candidates are encouraged to submit their resume and a compelling cover letter outlining their experience in TikTok and social commerce marketing to us. Please include Digital Marketing Lead – TikTok & Social Commerce (Remote) in the subject line. Shortlisted candidates will be contacted for a virtual interview.