Digital Marketing Lead - E-commerce Growth (Remote)

Location

Cape Town

Job Type

FULL_TIME

Experience

Skilled work

Job Description

Job Summary

Global MNC Tech is seeking a highly strategic and results-driven Digital Marketing Lead – E-commerce Growth to spearhead our global online growth initiatives. This role is designed for an experienced digital marketing professional who thrives in fast-paced, data-driven environments and has a strong passion for scaling e-commerce businesses.

As the Digital Marketing Lead, you will take full ownership of our digital growth strategy, managing end-to-end marketing initiatives across paid, organic, and performance channels. You will work closely with cross-functional teams including product, sales, design, analytics, and technology to drive customer acquisition, retention, conversion optimization, and revenue growth across multiple international markets.

This is a fully remote role, offering the opportunity to work with a diverse global team while making a direct impact on business performance and digital transformation.


Key Responsibilities

  • Lead and execute the global digital marketing strategy for e-commerce growth.

  • Own customer acquisition, engagement, and retention strategies across all digital channels.

  • Manage and optimize performance marketing campaigns (Google Ads, Meta, LinkedIn, TikTok, marketplaces).

  • Drive SEO, SEM, content marketing, and CRO initiatives to improve organic and paid growth.

  • Analyze marketing data and KPIs to identify growth opportunities and optimize ROI.

  • Collaborate with product and UX teams to enhance customer journeys and conversion funnels.

  • Oversee email, CRM, and marketing automation strategies for lifecycle marketing.

  • Manage external agencies, vendors, and internal marketing teams.

  • Develop and control digital marketing budgets and forecasts.

  • Stay updated with emerging trends, tools, and technologies in digital commerce.


Required Skills and Qualifications

  • Strong leadership and stakeholder management skills.

  • Deep understanding of performance marketing and growth frameworks.

  • Expertise in Google Analytics, GA4, Tag Manager, and marketing dashboards.

  • Hands-on experience with paid media platforms and programmatic advertising.

  • Excellent knowledge of SEO, content strategy, and conversion optimization.

  • Proven ability to scale e-commerce brands globally.

  • Strong analytical mindset with data-driven decision-making.

  • Excellent communication and presentation skills.

  • Ability to manage multiple projects in a remote environment.


Experience

  • 6+ years of experience in digital marketing, preferably in e-commerce or SaaS.

  • At least 2–3 years in a leadership or managerial role.

  • Proven track record of driving revenue growth through digital channels.

  • Experience working with international markets and global campaigns is a strong plus.

  • Prior experience in remote or distributed teams is desirable.


Working Hours

  • Full-time, remote position.

  • Flexible working hours aligned with global business needs.

  • Availability for cross-time-zone collaboration when required.


Knowledge, Skills and Abilities

  • Advanced knowledge of digital marketing ecosystems and tools.

  • Strong business acumen and understanding of customer behavior.

  • Ability to translate data into actionable business insights.

  • Strategic thinking with hands-on execution capability.

  • High adaptability and comfort working in fast-changing environments.

  • Strong problem-solving and decision-making skills.

  • Ability to lead, mentor, and inspire high-performing teams.


Benefits

  • Competitive salary and performance-based incentives.

  • 100% remote work with flexible schedule.

  • Opportunity to work with a global, diverse team.

  • Career growth and leadership development opportunities.

  • Learning budget for certifications and professional training.

  • Paid time off, wellness programs, and work-life balance support.

  • Exposure to international projects and cutting-edge technologies.


Why Join Global MNC Tech?

At Global MNC Tech, we believe in innovation, ownership, and continuous growth. You will be part of a forward-thinking organization that values creativity, data, and impact. This role offers a unique opportunity to shape the digital future of a global brand while enjoying the flexibility of remote work and the excitement of leading high-impact initiatives.

You will not just manage campaigns—you will define the growth strategy of a global e-commerce ecosystem.


How to Apply

Interested candidates are encouraged to submit their updated resume along with a brief cover letter highlighting their experience in driving e-commerce growth and digital transformation.

Shortlisted candidates will be contacted for an initial virtual interview followed by a strategic case discussion.

Join Global MNC Tech and become a key driver of global digital success.

Additional Details

Similar Jobs

Apply Now