Job Summary

Startup Inno is seeking a highly motivated and creative Remote Content Strategist – German & English (B2B) to join our growing global team. In this role, you will be responsible for developing and executing a comprehensive content strategy that supports our brand positioning, demand generation, and customer engagement efforts across German- and English-speaking markets.

You will work closely with marketing, sales, and product teams to create compelling, data-driven content that speaks directly to B2B audiences, drives qualified leads, and strengthens Startup Innos thought leadership in the industry. This is a fully remote role, ideal for a strategic thinker with strong writing skills, SEO knowledge, and a passion for digital marketing.

Key Responsibilities

• Develop and implement a multi-channel content strategy aligned with business goals and brand voice.

• Create high-quality B2B content in German and English, including blog articles, whitepapers, case studies, landing pages, email campaigns, and social media content.

• Conduct market and audience research to identify content opportunities and messaging frameworks.

• Collaborate with internal stakeholders (marketing, sales, product, design) to ensure content supports lead generation and customer retention.

• Optimize content for SEO and performance using keyword research, analytics tools, and best practices.

• Manage editorial calendars and ensure consistent content delivery across platforms.

• Track, analyze, and report on content performance metrics to improve future strategies.

• Repurpose and localize content for different regions and B2B buyer personas.

Required Skills and Qualifications

• Excellent written and verbal communication skills in German (native or near-native) and English (professional fluency).

• Strong understanding of B2B content marketing and digital marketing strategies.

• Proven ability to translate complex topics into clear, engaging content.

• Solid knowledge of SEO principles, content optimization, and keyword research.

• Experience using content management systems (CMS) such as WordPress, Webflow, or similar.

• Familiarity with analytics tools (Google Analytics, Search Console, HubSpot, or similar).

• Strong project management and organizational skills.

• Ability to work independently in a remote, fast-paced environment.

Experience

• 3+ years of experience in content strategy, content marketing, or digital marketing roles.

• Prior experience in B2B, SaaS, technology, or startup environments is highly preferred.

• Demonstrated portfolio of published content in both German and English.

• Experience collaborating with cross-functional teams and stakeholders.

Working Hours

• Fully remote position.

• Flexible working hours with availability for collaboration across European time zones.

• Standard expectation: 40 hours per week (full-time).

Knowledge, Skills, and Abilities

• Strategic thinking with a strong business mindset.

• Ability to analyze data and transform insights into actionable content plans.

• High attention to detail and strong editing/proofreading skills.

• Creative problem-solving and storytelling ability.

• Strong interpersonal and communication skills for remote collaboration.

• Self-motivated, proactive, and able to manage multiple priorities.

Benefits

• Competitive salary based on experience and location.

• 100% remote work with flexible schedule.

• Opportunity to work with an innovative, international team.

• Professional development and learning opportunities.

• Career growth in a fast-scaling startup environment.

• Work-life balance and supportive company culture.

Why Join Startup Inno?

At Startup Inno, we are passionate about innovation, creativity, and building solutions that make a real impact in the B2B space. You will have the opportunity to shape our content strategy from the ground up, influence brand positioning in global markets, and work with a talented team of professionals who value autonomy, collaboration, and growth.

This role offers a unique chance to combine strategic thinking with hands-on execution while working remotely in a dynamic startup environment.

How to Apply

Interested candidates should submit:

• An updated resume/CV.

• A cover letter highlighting relevant experience.

• A portfolio or samples of content written in both German and English.

Applications will be reviewed on a rolling basis. Join Startup Inno and help us tell powerful stories that drive business success.