Job Summary

Startup Inno is seeking an experienced and results-driven Digital Marketing Manager to lead our growth strategy across the DACH region (Germany, Austria, and Switzerland). This fully remote role is ideal for a strategic marketer with a strong understanding of performance marketing, brand positioning, and localized growth strategies within European markets.

As the Digital Marketing Manager, you will be responsible for designing, executing, and optimizing multi-channel digital marketing campaigns to increase brand awareness, drive qualified leads, and accelerate revenue growth in the DACH region. You will work closely with cross-functional teams including product, sales, content, and data analytics to ensure cohesive and impactful marketing initiatives.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy tailored to the DACH market.

• Manage and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms.

• Drive organic growth through SEO, content marketing, and email campaigns.

• Localize global marketing initiatives for German-speaking audiences.

• Monitor, analyze, and report on campaign performance using key KPIs and analytics tools.

• Conduct market research and competitor analysis to identify growth opportunities.

• Collaborate with the content team to create high-quality, localized marketing assets.

• Manage marketing budgets and ensure efficient ROI on spend.

• Work with sales teams to align marketing strategies with lead generation goals.

• Continuously test, optimize, and scale campaigns based on data insights.

Required Skills and Qualifications

• Strong expertise in digital marketing channels (SEO, SEM, PPC, social media, email, content).

• Proven experience in managing performance marketing campaigns.

• Excellent analytical and data interpretation skills.

• Fluency in German and English (mandatory).

• Proficiency with marketing tools such as Google Analytics, HubSpot, SEMrush, Ahrefs, or similar.

• Strong communication and stakeholder management skills.

• Ability to work independently in a remote environment.

• Creative mindset with a strong commercial orientation.

Experience

• Bachelors degree in Marketing, Business, Communications, or a related field.

• 5+ years of experience in digital marketing roles, preferably with focus on European or DACH markets.

• Prior experience in SaaS, tech startups, or high-growth environments is highly desirable.

• Demonstrated success in driving growth through digital channels.

Working Hours

• Full-time position (40 hours per week).

• Flexible working hours aligned with Central European Time (CET).

• Fully remote, with occasional virtual meetings across global teams.

Knowledge, Skills and Abilities

• Deep understanding of the DACH digital ecosystem and consumer behavior.

• Strong project management and prioritization abilities.

• Advanced knowledge of marketing automation and CRM platforms.

• Ability to manage multiple campaigns simultaneously.

• Strategic thinking with hands-on execution capability.

• High level of adaptability in a fast-paced startup environment.

Benefits

• Competitive salary package based on experience.

• Fully remote and flexible working model.

• Performance-based bonuses and growth incentives.

• Learning and development budget.

• Opportunity to work with an international, innovative team.

• Career progression in a rapidly scaling startup.

• Work-life balance and supportive company culture.

Why Join Startup Inno?

At Startup Inno, we are building the future of digital innovation. You will be part of a high-impact team where your ideas matter, your performance is recognized, and your career can grow rapidly. We value autonomy, creativity, and entrepreneurial thinking. If you want to shape the growth of a global startup and make a real impact in the European market, this is the role for you.

How to Apply

Interested candidates are invited to submit their updated CV and a brief cover letter highlighting their experience in digital marketing and the DACH market.