Job Summary:

Global MNC Tech is seeking a creative and results-driven Freelance Video Marketing Lead specializing in YouTube Shorts and Reels strategy. The ideal candidate will have a strong understanding of short-form video content, digital marketing trends, and audience engagement strategies. This role focuses on designing and executing innovative video campaigns to drive brand visibility, engagement, and conversion across social media platforms. As a freelancer, you will have the flexibility to work remotely while contributing directly to our digital marketing growth initiatives.

Key Responsibilities:

• Develop and implement a comprehensive short-form video strategy tailored for YouTube Shorts, Instagram Reels, and other relevant platforms.

• Create compelling, high-quality, and engaging video content that aligns with brand voice and marketing objectives.

• Collaborate with the marketing and creative teams to conceptualize video ideas, storyboards, and scripts.

• Monitor trends in short-form video marketing and apply best practices to maximize reach and engagement.

• Analyze video performance metrics (views, watch time, click-through rates, engagement) to optimize content strategy.

• Manage content calendars and ensure consistent posting schedules for all platforms.

• Coordinate with internal teams to repurpose long-form content into optimized short-form videos.

• Provide recommendations for social media advertising campaigns to amplify content reach.

Required Skills and Qualifications:

• Proven experience in short-form video marketing, specifically YouTube Shorts, Instagram Reels, and TikTok.

• Strong video production skills, including editing, motion graphics, and post-production tools (Adobe Premiere Pro, Final Cut Pro, Canva, or equivalent).

• Excellent storytelling skills with the ability to capture attention in 15–60 seconds.

• Knowledge of SEO for video content and social media algorithms.

• Strong project management skills and ability to meet tight deadlines.

• Familiarity with analytics tools such as YouTube Studio, Instagram Insights, Google Analytics, or similar.

• Excellent communication and collaboration skills.

Experience:

• Minimum 3 years of experience in digital marketing or video content creation, with at least 1 year focused on short-form video campaigns.

• Demonstrable portfolio showcasing successful YouTube Shorts, Instagram Reels, or TikTok campaigns.

• Experience working in a freelance or remote environment is preferred.

Working Hours:

• Flexible, freelance-based schedule.

• Must be able to commit to deadlines and maintain consistent communication with the marketing team.

• Occasional participation in virtual meetings may be required across different time zones.

Knowledge, Skills, and Abilities:

• Strong understanding of social media trends and audience engagement strategies.

• Ability to adapt to brand tone and maintain consistent content quality.

• Analytical mindset to track performance and optimize campaigns.

• Highly self-motivated, creative, and proactive in problem-solving.

• Strong organizational skills to manage multiple campaigns simultaneously.

Benefits:

• Competitive freelance compensation based on deliverables or project scope.

• Remote work flexibility with the ability to work from anywhere.

• Opportunity to lead high-impact video campaigns for a global technology company.

• Exposure to advanced digital marketing tools and industry-leading practices.

• Potential for long-term collaboration on multiple campaigns and projects.

Why Join Global MNC Tech:

At Global MNC Tech, we value creativity, innovation, and results. You will have the freedom to execute bold ideas, work with a global team, and make a visible impact on our brands digital presence. This is an exciting opportunity for a video marketing professional to showcase their skills on a large scale while enjoying flexibility and autonomy.

How to Apply:

Interested candidates should submit:

1. An updated CV highlighting relevant experience.

2. A portfolio of short-form video campaigns or sample content links.

3. A brief cover letter outlining your strategy approach for YouTube Shorts and Reels.

Applications should be sent to us with the subject line: Freelance Video Marketing Lead Application – [Your Name]