We are seeking a Freelance WhatsApp Marketing Specialist with hands-on experience in Conversational Commerce to design, execute, and optimize customer engagement campaigns using WhatsApp. The ideal candidate understands how to turn conversations into conversions through strategic messaging, automation, and personalization.

Key Responsibilities

• Plan and execute WhatsApp marketing campaigns for lead generation, nurturing, and sales

• Design conversational flows, broadcast messages, and automated chat journeys

• Manage WhatsApp Business API / third-party tools for campaign execution

• Segment audiences and personalize messaging to improve engagement and conversion rates

• Monitor campaign performance and optimize content based on analytics

• Ensure compliance with WhatsApp policies and data privacy regulations

• Collaborate with marketing and sales teams to align campaigns with business goals

Required Skills

• Proven experience in WhatsApp Marketing or Conversational Commerce

• Strong understanding of customer journey mapping and engagement strategies

• Experience with WhatsApp Business API tools (e.g., WATI, Twilio, Gupshup, Interakt, etc.)

• Copywriting skills for short, high-impact conversational messages

• Ability to analyze metrics such as open rates, CTRs, and conversions

Preferred Skills

• Experience in chatbot building and automation

• Knowledge of CRM integrations and lead management

• Background in e-commerce, D2C, or performance marketing

Job Type & Compensation

• Job Type: Freelance / Contract

• Work Mode: Remote

• Compensation: Per project or monthly retainer (based on experience and scope)