Job Summary

Startup Inno is seeking a creative and versatile Part-Time Online Copywriter to craft compelling content for our South African brand campaigns. This role is perfect for a talented wordsmith who thrives in a remote environment and has a strong understanding of South African culture, consumer behavior, and local market trends. You will play a key role in shaping our brand voice, developing engaging content, and ensuring consistency across digital platforms.

As a part-time member of our marketing team, you will contribute to campaigns that drive brand awareness, customer engagement, and business growth while working flexibly from anywhere.

Key Responsibilities

• Develop clear, persuasive, and original copy for websites, blogs, social media, email campaigns, and marketing materials with a South African audience focus.

• Collaborate with marketing, design, and product teams to conceptualize creative campaigns that align with brand goals.

• Edit and proofread content to ensure high-quality standards, accuracy, and consistency in tone and style.

• Optimize copy for SEO and digital engagement, including social media algorithms and keyword trends.

• Research industry trends, target audience behavior, and competitor strategies to inform content strategy.

• Maintain a content calendar and meet project deadlines consistently.

• Adapt messaging for different platforms while maintaining a unified brand voice.

Required Skills and Qualifications

• Proven experience in copywriting, preferably for digital marketing or branding campaigns.

• Exceptional writing, editing, and proofreading skills in English.

• Strong understanding of South African market, culture, and consumer preferences.

• Familiarity with SEO best practices and social media content strategies.

• Ability to create content that resonates with diverse audiences.

• Excellent organizational skills and attention to detail.

• Ability to work independently and manage multiple projects with deadlines.

Experience

• Minimum 2 years of experience in copywriting, content creation, or digital marketing.

• Experience working remotely or in part-time flexible roles is a plus.

• Portfolio of previous work demonstrating creative and effective copy for digital channels.

Working Hours

• Part-time, flexible hours.

• Expected workload: approximately 15–20 hours per week.

• Work schedule can be adapted to suit personal productivity and team collaboration needs.

Knowledge, Skills, and Abilities

• Strong command of English grammar, syntax, and tone.

• Creativity and the ability to generate fresh, innovative ideas.

• Analytical thinking to understand audience engagement and campaign performance.

• Familiarity with content management systems (CMS) and digital collaboration tools.

• Self-motivation, reliability, and proactive communication skills.

Benefits

• Flexible work schedule and fully remote role.

• Opportunity to work with a dynamic and creative team.

• Exposure to digital marketing and brand strategy development.

• Potential for growth and expanded responsibilities based on performance.

• Competitive part-time compensation.

Why Join Startup Inno

At Startup Inno, we value creativity, innovation, and initiative. Joining our team means being part of a forward-thinking company that prioritizes collaboration, flexibility, and professional growth. You will have the opportunity to make a real impact on our South African brand presence while working remotely in an environment that celebrates your ideas and talents.

How to Apply

Interested candidates should submit the following:

1. Updated CV or resume highlighting relevant experience.

2. A portfolio of previous copywriting work, particularly digital and South African-focused campaigns.

3. A short cover letter (max 300 words) explaining why you are the ideal candidate for this role.

Subject Line: Part-Time Online Copywriter Application – [Your Name]