Join our Growth & Marketing team as a Marketing Business Operations Specialist, focusing on Testing & Analysis. In this role, you will bridge the gap between creative marketing and data-driven execution. You will be responsible for setting up A/B tests, auditing marketing workflows, and analyzing campaign performance to optimize our ROI. If you have a passion for breaking things to find a better way to build them, this operations-centric role is for you.

Key Responsibilities:

• Design and execute A/B and multivariate tests across email journeys, landing pages, and ad creatives.

• Audit marketing automation workflows (HubSpot/Marketo) to ensure lead routing and data tagging are functioning correctly.

• Analyze large datasets to identify bottlenecks in the marketing funnel and suggest operational improvements.

• Monitor data integrity within the CRM, ensuring that marketing attribution is accurately captured.

• Build and maintain automated dashboards to report on Key Performance Indicators (KPIs) like CAC, LTV, and conversion rates.

• Collaborate with the tech team to troubleshoot tracking pixel issues and API integrations between marketing tools.

Requirements:

• Education: Bachelor degree in Business, Marketing, Statistics, or a related field.

• Experience: 2–4 years in Marketing Operations, Sales Ops, or Data Analysis.

• Analytical Skills: Strong ability to interpret data and translate complex metrics into actionable business insights.

• Attention to Detail: Methodical approach to testing with a focus on eliminating variables and ensuring clean test results.

Technical Requirements:

• MarTech Stack: Proficiency in Marketing Automation platforms (e.g., Marketo, HubSpot, or Pardot).

• Data Tools: Advanced Microsoft Excel/Google Sheets (Pivot Tables, VLOOKUPs) and experience with BI tools (Tableau, Looker, or Power BI).

• Testing Tools: Experience with Google Optimize, Optimizely, or VWO.

• CRM: Solid understanding of Salesforce (SFDC) objects and reporting.

Work Details:

• Shift: Standard Business Hours.

• Schedule: 5 Days Working (Monday – Friday).

• Mode: Remote / Hybrid Options Available.

• Benefits: Health & Dental Coverage, Performance-based Bonuses, Continuous Learning Stipend, and 401(k).