Technical Marketing – Performance Lab | Work From Home

Job Summary:

Progressive Technology is seeking a highly motivated and detail-oriented Technical Marketing Specialist to join our Performance Lab team. This role will be responsible for driving performance marketing strategies and executing technical marketing campaigns to enhance our product’s market presence and performance. The ideal candidate will have a strong technical background and experience in digital marketing, with a focus on data-driven results.

Key Responsibilities:

• Develop and implement technical marketing strategies to optimize performance and achieve business goals.
• Collaborate with cross-functional teams to design and execute performance marketing campaigns.
• Analyze and interpret data to assess campaign performance and make data-driven decisions.
• Create and manage detailed reports on marketing metrics, including ROI, conversion rates, and engagement levels.
• Stay up-to-date with industry trends and best practices to ensure the effectiveness of marketing strategies.
• Manage marketing tools and technologies to support campaign execution and performance tracking.
• Work closely with product teams to understand product features and benefits, translating them into compelling marketing messages.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• Proven experience in technical marketing, performance marketing, or a related role.
• Strong understanding of digital marketing channels and tools, including SEO, SEM, email marketing, and social media.
• Proficiency in data analysis and reporting tools such as Google Analytics, Excel, or similar.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.

Experience:

• 2+ years of experience in technical marketing or a related field.
• Experience with performance marketing tools and techniques.
• Demonstrated success in managing and optimizing digital marketing campaigns.

Working Hours:

• Full-time, 40 hours per week.
• Flexible working hours with occasional requirements for overlap with other time zones.

Knowledge, Skills, and Abilities:

• In-depth knowledge of digital marketing strategies and performance metrics.
• Strong analytical skills and the ability to interpret complex data.
• Proficiency in marketing automation tools and platforms.
• Excellent organizational and time management skills.
• Creative problem-solving abilities and a proactive approach to challenges.

Benefits:

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company match.
• Generous paid time off and holidays.
• Remote work flexibility and a supportive work environment.
• Professional development opportunities and career growth.

Why Join:

• Be part of a dynamic team at the forefront of technological innovation.
• Work in a flexible and supportive remote environment.
• Contribute to impactful marketing strategies that drive business success.
• Enjoy opportunities for professional development and career advancement.

How to Apply:

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for the Technical Marketing – Performance Lab position at Progressive Technology. Applications can be submitted via our company’s careers page or sent directly to us.